“BSN solidifies what I am about, what I have been searching for,” explains Coleman. “They practice what they preach and have a relentless determination to be the best without sacrificing integrity. BSN has quickly gained a global presence that can only be done if you are dedicated to being the best. And I want to be with the best!”

300-pound Coleman is regarded as the largest and strongest bodybuilder ever. He signed with BSN for what may be his final two and most memorable years of bodybuilding competition. Under the contract terms, Coleman will tour North America and abroad to promote BSN and bodybuilding.

“The signing represents an important step in our rapid climb to global dominance in the bodybuilding supplement industry,” remarked Chris Ferguson, President and CEO of BSN. “Partnering with someone of Coleman’s caliber and worldwide recognition matches our vision.”

BSN has enjoyed an exponential growth curve of success, catapulting itself into the pole position of the global supplement race. Never before has a supplement company signed up with an athlete as widely recognized and admired as Coleman in such short order, nor with such an industry-shaking contract. Coleman is the first professional athlete to be signed by BSN, something unheard of in the industry particularly in light of his caliber.

Coleman, too, has enjoyed monumental success, demonstrating unheralded increases in muscularity from competition to competition. Worldwide Coleman is regarded as “super-human”. “He is a globally recognizable trademark, synonymous with the best, the biggest, the untouchable. Our contract with Ronnie is sending shockwaves through the industry. That’s no accident. It is a sign of much to come from BSN. Expect the unexpected” promises Ferguson.